Terms of service

1. About these terms

These terms form a contract between you and Lanyards Trader LTD trading as ClickTrap trading as ClickTrap, a company registered in England and Wales (company number 09614643), whose registered office is at 37 Lonsdale Close, London, SE9 4HF (“Lanyards Trader LTD trading as ClickTrap”, “we”, “us”). They apply to your use of ClickTrap, our service for detecting and blocking invalid clicks on online advertising (the “Service”).

You accept these terms when you create an account, start a free trial or use the Service. If you accept them on behalf of an organisation, you confirm that you have authority to bind it, and “you” means that organisation.

The Service is for business use only. By creating an account you confirm that you are acting for the purposes of your trade, business or profession, and not as a consumer.

Our data processing agreement forms part of these terms. Our privacy policy explains how we handle personal data as a controller. If these terms and the data processing agreement conflict on the processing of personal data, the data processing agreement wins.

2. Definitions

• Account: your organisation’s account on the Service, including every user in it.
• Owner: the user who created the Account, or to whom ownership has been transferred. The Owner manages billing.
• Users: people you invite to the Account, as admins or viewers.
• Website: a website you add to the Account and install our tracking code on.
• Tracking code: the script, and any tracking template or server code, we give you to install.
• Ad account: a Google Ads account you connect to the Service, or another advertising platform’s account whose clicks the Service checks for you.
• Exclusion: an IP address or range the Service adds to an Ad account’s IP exclusions, on a campaign or on the account’s own list, so that it stops being shown your ads.
• Customer Data: data about visitors to your Websites that the Service collects for you, and the settings, rules and exclusions in your Account.
• Plan: the subscription plan you choose, with the limits shown on our pricing page.

3. The Service

3.1 The Service records visits to your Websites that arrive from your ads, checks each one against the protection rules in your Account and the other signals described in the Service, and, where a rule is met, excludes the IP address from your connected Ad accounts. Blocking decisions follow the rules and settings you choose. We provide default rules as a starting point, and you can change, pause or delete them at any time.

3.2 To use the Service you must install the tracking code on each Website and connect at least one Ad account. Until you do, the Service can record visits but cannot exclude IP addresses from your ads.

3.3 When you connect an Ad account, you authorise us to read the information we need from it (such as campaign names, costs and the platform’s records of your clicks) and to add and remove IP exclusions on your behalf. You can disconnect it at any time from your Account settings, or by removing our access in your Google account.

3.4 Some features make other changes in an Ad account, but only for a Website where you switch them on or approve them, and you can switch them off at any time. Depending on your Plan and on which features are available, they are: adding Exclusions to the account’s own IP exclusion list, which also reaches Performance Max, Demand Gen and video campaigns; switching off search partners or mobile app placements for the campaigns you choose; adding the websites and apps you approve to the account’s own placement exclusion list; creating conversion actions and sending them verified conversions and, with the value you give, the customers you upload; adding a tracking suffix to your campaigns; and Tripwire, which pauses a keyword, sets a device type’s bid adjustment to −100% or excludes a location in one campaign for a short time and then restores it. The Service never changes your budgets or ads.

3.5 Where you switch them on, some features send data to services you use, on your instruction: they tell your website’s own tags, such as Google Tag Manager or the Meta Pixel, whether a visitor looks genuine or suspicious; send blocked visitors to your Meta Pixel through Meta’s Conversions API using your access key; post alerts to your Slack or Microsoft Teams; and post events, such as a newly blocked source, to the web addresses you add as webhooks. API tokens you create let your own systems read your Account’s data; keep them secret, as anyone who has one can read that data until you revoke it. Gatekeeper hides your contact links and forms from visitors whose source is blocked. You are responsible for your use of those services and for these features’ effect on your visitors.

3.6 We may improve and change the Service over time. We will not make a change that materially reduces the core functionality of your Plan during a period you have already paid for.

3.7 We may offer features marked as beta or preview. They are provided as they are, may change or be withdrawn, and are excluded from any commitment in these terms about the Service.

4. Your Account and Users

4.1 You must give accurate information when you create the Account and keep it up to date, including a working email address for the Owner.

4.2 You are responsible for everything done in your Account, for the Users you invite and for the roles you give them. Owners and admins can change settings and rules; viewers can only look.

4.3 Keep sign-in details secure and do not share logins. We recommend that every User turns on two-factor authentication or a passkey. Tell us straight away at support@clicktrap.co.uk if you believe your Account has been accessed without permission.

4.4 Our staff may access your Account to provide support, investigate a problem or keep the Service secure. Every such access by signing in as a User is recorded in your Account’s audit log.

5. Free trial

5.1 New Accounts can start a 30-day free trial of a paid Plan. A payment card is needed to start it.

5.2 Unless you cancel before the trial ends, your subscription starts automatically when it ends and your card is charged for the first billing period. We remind you by email before this happens.

5.3 Each organisation can have one free trial. We may refuse or end a trial we reasonably believe is being used to avoid paying, such as repeated trials for the same business.

6. Plans, fees and payment

6.1 Fees are shown on our pricing page and at checkout. All prices exclude VAT, which is added where it applies. Business customers outside the UK are responsible for any taxes due under the reverse-charge rules of their country.

6.2 Subscriptions are billed in advance, monthly or annually, and renew automatically at the end of each period until cancelled. Payments are taken by our payment provider, Stripe, from the card or other payment method on your Account.

6.3 If you change Plan, or add or remove an add-on, the difference is worked out pro rata and added to, or credited against, your next invoice. If you switch between monthly and annual billing, a new billing period starts straight away and you are charged for it, less a credit for the unused part of the current period.

6.4 We may change our prices. We will tell the Owner by email at least 30 days before a new price applies to your subscription, and it will apply from your next renewal after that notice. If you don’t accept it, you can cancel before the renewal.

6.5 Fees are non-refundable, including for part-used periods, except where these terms say otherwise or the law requires a refund.

7. Plan limits

7.1 Each Plan sets the number of Websites you can protect, how long visit data is kept, and the amount of advertising spend a month that the Service protects (the “ad spend allowance”). The limits for each Plan are shown on our pricing page.

7.2 We measure your monthly ad spend from your connected Ad accounts. We email the Owner when you reach 80% of your allowance and when you reach it. Once the allowance is reached, the Service keeps recording and flagging visits, but stops adding new automatic Exclusions until the next calendar month or until you move to a Plan with a higher allowance. Exclusions you add yourself, and Exclusions already in place, are not affected.

7.3 If you move to a Plan with fewer Websites than you are using, the Websites added most recently are paused (tracking stops, and their data is kept) until you upgrade or choose which ones stay active. Moving to a Plan with a shorter data retention period means older data is deleted in line with the new period.

7.4 Where a Plan includes an unlimited number of something, such as Websites or Users, it is for your own business, or for the clients you manage as an agency, in the normal course of using the Service. If your use is far beyond that of other customers on the same Plan, for example because it puts the Service’s capacity or our access to the advertising platforms at risk, we will contact you to agree a fair arrangement, such as an Enterprise plan, before taking any other step.

7.5 If you need more than the largest Plan’s limits, we can offer an Enterprise plan by separate agreement.

8. Failed payments and suspension

8.1 If a payment fails, our payment provider retries it and we let the Owner know. Protection continues for 7 days after the payment first fails.

8.2 If the payment still hasn’t succeeded after that, we suspend the Account. While it is suspended, tracking and exclusion updates stop and the Account is read-only, except for billing. Exclusions already in your Ad accounts stay in place.

8.3 A successful payment makes the Account active again straight away. If payment has not succeeded by the end of the retry period, the subscription is cancelled and section 9 applies.

9. Cancellation and deletion of data

9.1 The Owner can cancel at any time from the billing page. Cancellation takes effect at the end of the current billing period; you keep access until then.

9.2 After the subscription ends, the Account is read-only. We delete the whole Account, including all Customer Data, 30 days after the subscription ends, and email the Owner 7 days before we do. If you subscribe again before then, the Account is restored as it was.

9.3 Before the Account is deleted you can export your visits and exclusions as CSV files. After deletion, Customer Data cannot be recovered, except that we keep billing records for as long as the law requires.

9.4 Exclusions we added, on campaigns and on the account’s own list, stay in your Ad accounts after the subscription ends unless you turn on the setting on the billing page that removes them when it ends. Anything Tripwire has paused is restored. Placements we added to the account’s placement exclusion list, a tracking suffix and conversion actions we added stay until you remove them, in the Service before the subscription ends or in the Ad account at any time. When the Account is deleted, we revoke our access to your Ad accounts.

10. Your responsibilities

10.1 You must only install the tracking code on websites you own or are authorised to manage, and only connect Ad accounts you are authorised to manage.

10.2 You are responsible, as the controller of your visitors’ personal data, for having a lawful basis for the Service’s processing on your Websites, and for telling your visitors about it in your privacy notice. The Collective Shield page includes wording you can use. Where the law requires a visitor’s consent for the tracking code to read information from their device, you are responsible for obtaining it.

10.3 You must comply with the policies of the advertising platforms you use, including Google Ads policies. You remain responsible for your campaigns, budgets and ad spend.

10.4 Add your own IP addresses, and those of your staff, agencies and partners, to the allowlist on each Website so they are never excluded.

10.5 Check that the Service is working as you expect, for example that visits and exclusions appear in your Account, and tell us promptly if they don’t.

11. Acceptable use

You must not, and must not allow anyone else to:

• use the Service to break the law, infringe anyone’s rights, or harm or track people for any purpose other than protecting your advertising;
• use the Service to exclude IP addresses for reasons unrelated to invalid traffic, such as targeting a competitor, a person or a group;
• send false data to our tracking endpoints, or try to manipulate the Collective Shield;
• probe, scan or test the vulnerability of the Service, or bypass its security or usage limits, except under a responsible-disclosure arrangement agreed with us in writing;
• copy, resell, sublicense or provide the Service to third parties, except that agencies may use it to manage their own clients’ advertising;
• reverse engineer the Service or use it to build a competing product.

12. Google Ads and other third-party services

12.1 The Service connects to Google Ads using Google’s application programming interface (API) and your authorisation. Lanyards Trader LTD trading as ClickTrap is not affiliated with or endorsed by Google. Your use of Google Ads remains subject to Google’s own terms.

12.2 Advertising platforms set their own limits, such as the maximum number of IP exclusions per campaign and per account, and may change their APIs or withdraw access. When a limit is reached, the Service rotates older automatic Exclusions out as it describes. We are not responsible for a platform’s limits, outages or changes, but will make reasonable efforts to keep the Service working with them.

12.3 The Service uses other providers, listed in our privacy policy and data processing agreement, to host the Service, take payments, keep our accounts, send email and identify devices.

13. Collective Shield

13.1 Every Account contributes to the Collective Shield, including Accounts on a free trial and Accounts without the add-on. When the Service blocks an IP address on your Websites, or detects a strong signal of fraud from one, we record it as a report to the network. IP addresses on your allowlist are never reported.

13.2 Only Accounts that subscribe to the Collective Shield add-on, and Accounts on the Patrol, Garrison and Fortress Plans, which include it, receive listings. For those Accounts, a listed IP address that clicks your ads is excluded from your Ad accounts.

13.3 You never see other customers’ data, and they never see yours: the network shows only whether an IP address is listed.

13.4 Listings are based on independent reports from several customers and are reviewed when customers remove them, but we do not guarantee that every listed address is fraudulent or that every fraudulent address is listed. You can remove a network Exclusion from your Account at any time.

13.5 We process reports to the network as a controller, as our privacy policy and the Collective Shield page describe. You agree to tell visitors to your Websites, in your privacy notice, that data about their visits is used for fraud prevention, including by us for the network.

14. Data protection

14.1 For Customer Data that is personal data, you are the controller and we are your processor. Our data processing agreement sets out the terms of that processing.

14.2 For the personal data of Users and the Owner, and for reports to the Collective Shield, we are the controller, as our privacy policy explains.

15. Confidentiality

Each of us will keep confidential the other’s non-public information received in connection with the Service, use it only to perform or receive the Service, and protect it with reasonable care. This does not apply to information that is public through no fault of the recipient, was already known to it, is independently developed, or must be disclosed by law, in which case the disclosing party will be told where the law allows.

16. Intellectual property

16.1 We, and our licensors, own the Service and all rights in it. Subject to these terms and to paying the fees, we grant you a non-exclusive, non-transferable right to use the Service for your business during your subscription, including the tracking code, our WordPress plugin and, unchanged, our website badge.

16.2 You own your Customer Data. You grant us a licence to use it to provide, secure and support the Service, and to contribute to the Collective Shield as section 13 describes.

16.3 We may use aggregated and anonymised information about how the Service is used, which does not identify you, your Users or your visitors, to improve the Service and to publish general statistics about invalid traffic.

16.4 If you send us suggestions or feedback, we may use them without any obligation to you.

17. Availability and support

17.1 We aim to keep the Service available at all times, but do not guarantee that it will be uninterrupted or error-free. We may carry out maintenance, and will try to do so at quiet times and with notice where it is planned.

17.2 If the Service is unavailable, your ads keep running as normal and existing Exclusions stay in place; visits during the interruption may not be checked.

17.3 Support is through Help and support in your Account, or by email at support@clicktrap.co.uk, monday to Friday, 09:00–17:30 UK time, except bank holidays. We aim to send a first reply within 1 working day, or within 4 working hours on plans with priority support. These are targets, not guarantees.

18. What the Service can and can’t do

18.1 No method of detecting invalid traffic is perfect. The Service reduces the cost of invalid clicks; it does not guarantee that every fraudulent or invalid click will be detected or excluded, or that every excluded address was fraudulent. Figures such as “spend saved” are estimates.

18.2 Excluding an IP address stops it being shown your ads; it may occasionally stop a genuine customer who shares that address from seeing them. In the same way, Gatekeeper may hide your contact details from a genuine visitor, verified conversions may hold back a genuine conversion, a placement exclusion may stop ads showing to genuine visitors of that website or app, marking a lead as spam blocks its sender, and Tripwire may briefly reduce your traffic. Review your rules, exclusions and settings, and remove or switch off any you don’t want.

18.3 The Service does not claim refunds from advertising platforms for invalid clicks on your behalf. You can use the data in your Account to support a claim you make yourself.

19. Liability

19.1 Nothing in these terms limits or excludes liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot be limited or excluded by law.

19.2 Subject to 19.1, neither of us is liable to the other, whether in contract, tort (including negligence) or otherwise, for any loss of profits, revenue, business, goodwill or anticipated savings, for advertising spend, or for any indirect or consequential loss.

19.3 Subject to 19.1, each party’s total liability arising out of or in connection with these terms in any 12-month period is limited to the fees you paid for the Service in the 12 months before the event giving rise to the claim. This limit does not apply to your obligation to pay the fees, or to your liability under section 20.

19.4 Except as set out in these terms, all warranties, conditions and other terms implied by statute or common law are excluded to the fullest extent the law allows.

20. Indemnity

You will indemnify us against claims by third parties, including your Websites’ visitors and regulators, and the reasonable costs of defending them, to the extent they arise from your installing or using the Service on your Websites without a lawful basis or the notices and consents section 10.2 requires, or from your breach of section 11.

21. Suspension and termination by us

21.1 We may suspend your Account, or part of the Service, straight away if we reasonably believe that you are in serious breach of these terms, that your use puts the Service, other customers or the public at risk, or that we must do so to comply with the law. We will tell you why and restore access once the problem is resolved.

21.2 Either of us may end these terms by written notice if the other commits a material breach that it fails to put right within 14 days of being asked to, or becomes insolvent.

21.3 We may end these terms for any reason by giving the Owner at least 60 days’ notice, in which case we will refund the fees for any period paid for after the end date.

21.4 Sections 9, 15, 16, 19, 20 and 23 continue after these terms end.

22. Changes to these terms

We may update these terms. For a material change, we will email the Owner at least 30 days before it takes effect. If you don’t accept it, you can cancel before it takes effect and we will refund the fees for the rest of any prepaid period after that date. Otherwise, the updated terms apply from that date. The date at the top of this page shows when this version took effect.

23. General

23.1 Notices. We send notices to the Owner’s email address. You can send notices to support@clicktrap.co.uk, or to our registered office.

23.2 Events beyond our control. Neither of us is liable for a delay or failure caused by events beyond our reasonable control, such as a failure of an advertising platform, hosting provider or the internet, or an act of government. This does not excuse paying fees.

23.3 Transfer. You may not transfer your rights under these terms without our consent. We may transfer them to a company in our group or to a buyer of our business, and will tell you if we do.

23.4 Subcontractors. We may use subcontractors to provide the Service, and remain responsible for them.

23.5 Entire agreement. These terms, the data processing agreement and the Plan you choose are the whole agreement between us about the Service, and replace anything discussed before. Each of us confirms it has not relied on any statement not set out in them.

23.6 Severance and waiver. If a court finds part of these terms unenforceable, the rest still applies. A delay in enforcing a right is not a waiver of it.

23.7 Third parties. Nobody other than you and us has any right to enforce these terms under the Contracts (Rights of Third Parties) Act 1999.

23.8 Law and courts. These terms, and any dispute arising from them, are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

24. Contact

Questions about these terms: support@clicktrap.co.uk. Lanyards Trader LTD trading as ClickTrap trading as ClickTrap, a company registered in England and Wales (company number 09614643), whose registered office is at 37 Lonsdale Close, London, SE9 4HF. VAT number GB215994384.