Never one business alone
At least 2 businesses must catch an address, and each one’s say is capped.
Collective Shield
Caught once. Blocked for everyone.
On your own, you only see a fraudster after they’ve clicked your ads. The Collective Shield pools what every business we protect has caught, so an address several of them have caught is excluded from your campaigns the first time it clicks, before it costs you anything.
NetworkIllustration
- One business catches it
- A second confirms it
- The network lists it
- Blocked for everyone else
An illustration, not real accounts
How it works
From one business’s problem to everyone’s protection.
-
Caught
A business we protect catches an address: a bot, a click farm, a device hopping between addresses. The address is reported to the network.
-
Confirmed
Only when at least 2 different businesses have caught it, within the last 30 days, is it listed. One business alone never can.
-
Blocked on the first click
The moment a listed address clicks one of your ads, it’s added to your Google Ads IP exclusions. It never gets a second click.
-
Expires
A listing lasts 30 days after the last report, then its exclusions are taken out of your campaigns again.
Safeguards
Built so that no one is blocked by mistake, or by a rival.
Shared addresses left out
Mobile networks share one address between many people, so those are never listed automatically.
Corrected quickly
When several businesses remove the same exclusion, the address is reviewed by our staff and stops being applied.
Nothing kept for long
Reports are deleted after 90 days, and listings expire after 30.
What’s shared, and what isn’t
The network holds an IP address, the kind of signal that caught it, which business reported it and the date. No device fingerprints, names, page content or ad details are pooled.
You only ever see whether an exclusion on your own account came from the network. Never another business’s name, figures or visitors.
Which plans include it
Included on Patrol, Garrison and Fortress, with nothing extra to pay.
On Sentry, add it for £3 a month + VAT, billed with your plan.
FAQ
Questions about the Collective Shield
Can one business get an address listed?
No. An address is only listed once at least 2 different businesses have caught it, and no single business can add enough on its own. One complaint, or one rival, can never block anyone.
Will my customers’ data be shared with other businesses?
No. The network holds an IP address, the kind of signal and the date, nothing else. No other business ever sees your visitors, your figures or even that you use ClickTrap.
What if a real customer is on a listed address?
Mobile-network addresses, which many people share, are never listed automatically. If several businesses remove the same network exclusion, the address goes to our staff for review and stops being applied. Listings expire 30 days after the last report.
What does it cost?
It’s included on Patrol, Garrison and Fortress. On Sentry it’s an add-on at £3 a month + VAT.
Do I still need my own rules?
Yes. Your own rules and exclusions catch what happens on your ads. The Collective Shield adds what other businesses have already caught, so known offenders are blocked before they cost you anything.