Do my clients need their own plan?

No. Clients you add are included in your agency’s plan, with no plan or invoice of their own. Their active websites and Google Ads spend count towards your plan’s limits, shared across all your clients.

Will my clients see ClickTrap?

Their monthly report and its email carry your agency’s name and logo. If you give a client a login of their own, they see their account in the app, and only theirs.

Do I have to connect Google Ads for every client?

No. Connect your agency’s Google login once, including a manager (MCC) account, and pick the right Google Ads account when you add each client’s website.

How does the free audit work?

Add the tracking code to one client’s website and start an audit. For 14 days every paid click is checked but nothing is blocked. Then you get a report, in your name, showing the invalid clicks, the sources to block and what they cost. One click turns protection on.

Can a client have a plan of their own?

Yes. A client can still pay for their own plan, and you can bring them into yours later, once their own subscription is cancelled.

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For agencies

Your clients are paying for fake clicks. Be the agency that stops it.

Every client protected from one login and one plan, with reports in your name. Start by showing a prospect what their ads are really paying for.

Try it free for 30 days See the free audit

Your clients · this month Protecting

474Fake clicks blocked

£4,745Spend saved

4Clients, one login

Smith & Sons Plumbingsmithplumbing.co.uk 184blocked £920saved
Brightside Dentalbrightsidedental.co.uk 97blocked £1,340saved
Harper Law LLPharperlaw.co.uk 61blocked £1,875saved
Northgate Removalsnorthgateremovals.co.uk 132blocked £610saved

Illustration with example clients · reports go out under your agency’s name

Free audit per prospect: 14days
Login for every client: 1
Free trial: 30days
About, per client website on Garrison: £8.67a month

Sound familiar?

The three questions every client asks. Answered.

“Why are we paying for clicks that never call?”

Every paid click is checked. Bots, competitors and repeat clickers are excluded from their campaigns within minutes, and fake enquiries are marked.

“What are we actually getting for your fee?”

A monthly report under your agency’s name: the fake clicks blocked and the spend saved, client by client.

“Can we get any of it back from Google?”

The click IDs, times and reasons Google asks for are ready to send with an invalid-click claim.

Win the client

A free 14-day audit that sells itself.

No access to their Google Ads needed. Nothing is blocked until they say yes.

1
Add one line
The tracking code on the prospect’s website, like an analytics tag.
2
Watch for 14 days
Every paid click is checked. What would be blocked is set aside.
3
Send the report
Fake clicks, what they cost and the sources to block, under your logo.
4
Switch protection on
One click blocks everything the audit found, and new sources from then on.

Click audit · 14 daysYour agency’s logo

Smith & Sons Plumbing Prepared by your agency

1,284Paid clicks checked

236Invalid · 18%

£1,180Spent on them

41Sources to block

Invalid share by campaign

Emergency callouts31%

Boiler repair17%

Brand4%

Why they were invalid

Data centres and hosting38%
Repeat clicks from one device27%
Bots and headless browsers21%
Clicks from outside the area14%

Switch on protection to block all 41 sources →

An illustration of the report, not a real client

What you get

Less admin per client. More proof for every client.

Win clients

A free 14-day audit
Show a prospect what their ads are paying for, before anything changes in their account.
Reports in your name
Your logo and agency name on every client’s monthly report and its email.
Fake leads, spotted
Each enquiry marked genuine, suspicious or invalid, so clients stop blaming the campaigns.

Run every client

One plan, one invoice
No plan or card per client. Websites and spend are shared across them all.
One Google connection
Connect your login or manager (MCC) account once, and pick each client’s account.
Your team and your clients
Colleagues open every client. A client’s own login sees only their account.
Move what was misfiled
A website under the wrong client moves, with all its history, in seconds.
Your office, never blocked
Allowlist your team’s addresses for all of a client’s websites at once.

Prove your value

Return on every client
Each client’s spend saved, set against their share of your plan.
Refund evidence in a click
Everything Google asks for to claim back a client’s invalid clicks.
Figures in your own dashboards
On Garrison and Fortress, a reporting feed brings each client’s daily figures into Google Sheets and Looker Studio.

Advanced protection

Protection your clients won’t get from Google alone.

Some attacks move faster than any block list. These step in where an exclusion can’t.

Keyword example

emergency roofer londonPaused

14 suspicious clicks in 10 minutes. Back on in 5 minutes.

Tripwire

When fake clicks pile onto one keyword, device type or town, it’s paused in Google Ads for a few minutes, then switched back on by itself.

On Patrol, Garrison and Fortress

How Tripwire works

Your contact details real visitor

Phone020 7946 0321

WhatsApp07700 900418

Quote formSend

Gatekeeper

Visitors from blocked sources can still see your website, but not your phone number, email or WhatsApp, and your forms won’t send.

On Patrol, Garrison and Fortress

How Gatekeeper works

Collective Shield 45.153.•••.••

Plumber, Leedscaught
Solicitor, Bristolcaught
Locksmith, Manchestercaught
Your accountblocked before its first click

Collective Shield

An address caught by several of our customers is blocked for you the first time it clicks your ads, before it costs you anything.

Included on Patrol, Garrison and Fortress

How it works

What it’s worth

What fake clicks cost across your clients.

Change any figure in the sentence to match your agency.

I look after clients, who each spend about £ a month on Google Ads.

Invalid clicks across your clients: about %

Starts at 18%, the middle of the typical ranges on our industry pages. Change any figure to match your agency; a free audit gives each client’s real figure.

Your clients’ Google Ads one month, estimated

Paid for nothing£25,920 a year

8 clients × £1,500£12,000

real visitors£9,840

bots, competitors, repeat clickers£2,160

ClickTrap Garrison− £130

cost per client£16.25

Your clients keep£2,030

a month, back in their budgets17× the plan

Try it free for 30 days See the agency plans →

Estimate only. Assumes one website per client. Plans and prices are + VAT. Above £120,000 a month of client spend, an Enterprise plan is built around your volume.

Pricing

One price, however you split it between clients.

Plan	Price	Websites	Google Ads spend	Visit history	Support
GarrisonMost agencies start here	£130 a month + VAT	15 websites across all your clients	£75,000 of Google Ads spend a month, shared	12 months of visit history	Priority email support with a named account manager
Fortress	£240 a month + VAT	Unlimited websites across all your clients	£120,000 of Google Ads spend a month, shared	24 months of visit history	Priority email support with a named account manager

Clients who’d rather pay for their own plan? Recommend us as a partner and earn a share of what they pay. The partner programme

Managing more than £120,000 a month of client spend? Our Enterprise plan is built around your volume. Talk to us

Questions

What agencies ask us

Do my clients need their own plan?: No. Clients you add are included in your agency’s plan, with no plan or invoice of their own. Their active websites and Google Ads spend count towards your plan’s limits, shared across all your clients.
Will my clients see ClickTrap?: Their monthly report and its email carry your agency’s name and logo. If you give a client a login of their own, they see their account in the app, and only theirs.
Do I have to connect Google Ads for every client?: No. Connect your agency’s Google login once, including a manager (MCC) account, and pick the right Google Ads account when you add each client’s website.
How does the free audit work?: Add the tracking code to one client’s website and start an audit. For 14 days every paid click is checked but nothing is blocked. Then you get a report, in your name, showing the invalid clicks, the sources to block and what they cost. One click turns protection on.
Can a client have a plan of their own?: Yes. A client can still pay for their own plan, and you can bring them into yours later, once their own subscription is cancelled.