30-day free trial, card required. Cancel before it ends and you won’t be charged. No contracts.
The plan that fits: Sentry
The plans
Free to try. Cancel before it ends and you won’t be charged.
When you pay for a year at a time.
Cancel at any time from your account.
Spending more than £120,000 a month on Google Ads, or bringing a large agency? We’ll build a plan around your volume, with the same protection and a named account manager.
IP addresses reported as fraudulent by several of our customers are excluded from your campaigns the first time they click one of your ads, without waiting for your own rules to catch them. Add it to Sentry; it’s already part of Patrol, Garrison and Fortress, and billed on the same interval as your plan.
Compare plans
| Feature | Sentry | Patrol | Garrison | Fortress |
|---|---|---|---|---|
| Limits | ||||
| Price | £30 /month | £60 /month | £130 /month | £240 /month |
| Google Ads spend protected a month | Up to £5,000 | Up to £25,000 | Up to £75,000 | Up to £120,000 |
| Websites | 1 | 5 | 15 | Unlimited |
| Visit history | 3 months | 6 months | 12 months | 24 months |
| Team members | Unlimited | Unlimited | Unlimited | Unlimited |
| Protection | ||||
| Automatic Google Ads exclusions | ✓ | ✓ | ✓ | ✓ |
| Microsoft Advertising tracking and block lists | ✓ | ✓ | ✓ | ✓ |
| Meta and LinkedIn ad click checks | – | ✓ | ✓ | ✓ |
| Meta exclusion audience for blocked visitors | – | ✓ | ✓ | ✓ |
| Protection levels and click rules | ✓ | ✓ | ✓ | ✓ |
| Device fingerprinting | ✓ | ✓ | ✓ | ✓ |
| Bots, AI agents, Tor and data centres | ✓ | ✓ | ✓ | ✓ |
| Location rules | ✓ | ✓ | ✓ | ✓ |
| Customers never blocked (conversions) | ✓ | ✓ | ✓ | ✓ |
| Lead and form protection | ✓ | ✓ | ✓ | ✓ |
| Verified conversions for Smart Bidding | – | ✓ | ✓ | ✓ |
| Clean audiences: verified and suspicious visitors for your ad audiences | – | ✓ | ✓ | ✓ |
| Gatekeeper: contact details hidden from blocked visitors | – | ✓ | ✓ | ✓ |
| Collective Shield | Add-on, £3/month | Included | Included | Included |
| Google Ads tools | ||||
| IP list optimisation | Free | Free | Free | Free |
| Keyword, ad group and town for every click | ✓ | ✓ | ✓ | ✓ |
| Tripwire: brief pauses of a keyword, device or town under attack | – | ✓ | ✓ | ✓ |
| Search partner and mobile app controls | ✓ | ✓ | ✓ | ✓ |
| Manager (MCC) accounts | ✓ | ✓ | ✓ | ✓ |
| Reports and alerts | ||||
| Analytics dashboard | ✓ | ✓ | ✓ | ✓ |
| Weekly and monthly reports | ✓ | ✓ | ✓ | ✓ |
| Alerts by email, Slack or Teams | ✓ | ✓ | ✓ | ✓ |
| Refund evidence for Google claims | ✓ | ✓ | ✓ | ✓ |
| CSV exports of visits, leads and exclusions | ✓ | ✓ | ✓ | ✓ |
| Reporting feed for Google Sheets and Looker Studio | – | – | ✓ | ✓ |
| API and webhooks | – | – | ✓ | ✓ |
| Install as an app | ✓ | ✓ | ✓ | ✓ |
| Agencies | ||||
| Client accounts from one login | – | – | ✓ | ✓ |
| Your logo on clients’ reports | – | – | ✓ | ✓ |
| Support | ||||
| Support | Priority email, named account manager | Priority email, named account manager | ||
| First reply within | 1 working day | 1 working day | 4 working hours | 4 working hours |
| Free trial | 30 days | 30 days | 30 days | 30 days |
Prices are in pounds sterling and exclude VAT. Pay by card in any currency: your bank converts it. UK VAT is added at checkout; EU businesses with a valid VAT number pay no VAT under the reverse charge, and businesses elsewhere pay no UK VAT. Need something bespoke? Get in touch.
Support
Every request gets a reference and stays in one conversation, in your account and in your inbox, until it’s sorted.
Open Help and support in the app, choose a topic and tell us what’s up. Add screenshots if they help. We see which page you were on and your plan, so you don’t have to explain.
You get an email straight away with your request’s reference and when to expect our reply.
Our replies arrive by email. Answer by replying to the email, or in the app: it all lands in the same conversation.
Once it’s solved, rate our help in one click. If something comes back, reply and the request opens again.
Sentry and Patrol
Garrison and Fortress
UK office hours
Start your 30-day free trial and see how much of your budget ClickTrap wins back. Plans from £30 a month + VAT.