Your time back
The calls, emails and WhatsApp messages that reach you come from people who might actually buy.
Gatekeeper
Let them look. Don’t let them reach you.
A fake click is bad enough. A fake call, a junk enquiry or a bot filling in your form costs you time as well. Gatekeeper hides your phone number, email and WhatsApp links and stops your forms for visitors from blocked sources, while everyone else sees your website exactly as before.
Gatekeeper Checking
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yourplumber.co.uk
Page opens. The click is checked as it lands.
Real visitor
CallWhatsAppForm
Can reach you
Blocked source
CallWhatsAppForm
Can only read
An illustration, not a real website
Same page, two visitors
A real customer can reach you. A blocked one can only read.
Everything works as usual.
Contact links hidden, form won’t send. The page is still there.
An illustration, not a real website.
How it works
A quiet check on every visit from your ads.
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A visitor clicks your ad
Your page opens straight away, at its normal speed. Nothing waits for a check.
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The click is checked
The tracking code asks for the click’s verdict as it lands and again over the first minute, as the checks finish.
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A blocked source stays quiet
If the source is blocked, your phone, email and WhatsApp links disappear and your forms won’t send, even ones added later.
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Counted for you
Each gated visit is counted on your website’s page, so you can see how many fake contacts never reached you.
What changes for you
Fewer fake calls. Cleaner leads. Honest numbers.
Conversions you can trust
A blocked visitor can’t send your form or tap your number, so fewer fake conversions reach Google’s bidding.
Nothing to install
One switch on your website’s Conversions and leads tab. It works through the code already on your website.
See it for yourself
Add #st-gate-preview to the end of any page’s address on your website, for example yoursite.co.uk/#st-gate-preview. The page shows exactly what a blocked visitor sees, with a bar to show what’s hidden.
To hide something else, such as a booking button or a chat widget, add data-st-gate to it.
What it doesn’t do
It doesn’t block your website: anyone can still open it, including Google’s ad review. It doesn’t refund the click, as Google charges when the click happens; ClickTrap excludes the source so it can’t click again, and gives you the evidence to claim invalid clicks back.
FAQ
Questions about Gatekeeper
Will my real customers notice anything?
No. Gatekeeper only acts on a visit from your ads whose source has already been found to be fake or blocked. Everyone else, including visitors from search results, sees your page exactly as before.
What if a real customer is judged wrongly?
You can switch on a notice for each website. The visitor sees a small bar saying some contact options are hidden for this visit, never that they were blocked, and pressing and holding its button for a moment brings them back for the rest of the visit. You write the words, in your visitors’ language if you like, and see how many people passed.
Do I need to change my website?
No. Gatekeeper works through the tracking code you already have. Phone, email and WhatsApp links are found on their own; to hide anything else, such as a booking button, add data-st-gate to it.
Can Google’s ad review still see my website?
Yes. Gatekeeper never blocks the page itself, so Google’s checks, search engines and every visitor can always open it. Only the ways to contact you are hidden from a blocked visitor.
Does it get my money back for the click?
No. Google charges for a click when it happens. Gatekeeper stops that click from turning into a fake call, email or enquiry, and ClickTrap still excludes the source so it can’t click again. To claim back invalid clicks, use the refund evidence in the app.
How do I see what a blocked visitor sees?
Add #st-gate-preview to the end of any page’s address on your website. You’ll see the page as a blocked visitor does, with a bar to show what’s hidden.
Which plans include Gatekeeper?
Gatekeeper is included on Patrol, Garrison and Fortress, with nothing extra to pay.