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Tools and guides to protect your ad spend.
Understand click fraud, work out what it costs you, and learn the language of paid search. Free, with no sign-up.
Free tools
Start with your own numbers.
Click fraud cost calculator
Enter your monthly Google Ads spend and cost per click, and see how much fake clicks may be costing you each month and year, and what you’d save with ClickTrap.
- Typical invalid click rates for your industry
- Your monthly and yearly budget at risk
- Takes under a minute, no sign-up
- Monthly Google Ads spend
- £3,000
- Invalid clicks
- 15%
- At risk a year
- £5,400
For example
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Free Google Ads account scan
Connect Google Ads once and get a report on your last 30 days from Google’s own figures. Nothing changed; our access removed straight after.
Scan my account → -
Google Ads IP exclusion checker
Paste a campaign’s excluded IPs: count them against the 500 limit, remove what’s wasting space, and get a clean list back.
Check my list → -
Click fraud & PPC glossary
Plain-English definitions of 76 click-fraud, PPC and ad-tech terms.
Browse the glossary → -
Industry guides
What clicks cost in 17 industries, why each is targeted and the warning signs.
Find your industry → -
Frequently asked questions
Click fraud, setup, plans and spend limits, the free trial and VAT.
Read the FAQ → -
Videos
24 short videos on click fraud, your industry and setting up ClickTrap.
Watch the videos →
Research
Click fraud statistics, explained.
The latest public reports on invalid clicks, summarised for advertisers. All the research →
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Lunio’s Global Invalid Traffic Report 2026: what it means for UK advertisers
2.7 billion paid clicks across six ad platforms: invalid traffic by platform, Google campaign type, industry and country, including the UK.
Read the summary → -
Google’s 2025 Ads Safety Report: what it does and doesn’t tell advertisers
Google’s own figures for bad ads and suspended advertisers in 2025, the UK snapshot, and why invalid clicks are a separate story.
Read the summary → -
Invalid click rates on Google Ads by industry and campaign type
Fraud Blocker’s figures from over 100 million Google Ads clicks: the average invalid click rate, and how it varies by campaign type and industry.
Read the summary →
Guides
Stop paying for clicks that were never customers.
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How to block IP addresses in Google Ads
Where the setting is, how ranges work, the 500-per-campaign limit, and how to find which addresses to block.
Read the guide (7 minutes) → -
Invalid clicks in Google Ads: what they are and how to get money back
What Google counts as invalid, where to see it in your account, and how to ask for an investigation and a credit.
Read the guide (7 minutes) → -
Is a competitor clicking your Google Ads?
The warning signs, how to check your account and your website, and what actually stops it.
Read the guide (6 minutes) → -
Bot clicks on Google Ads: how they happen and how to stop them
Where bot traffic comes from, how to recognise it, and the settings and tools that stop it.
Read the guide (7 minutes) → -
How to track Google Ads call and WhatsApp conversions
Google’s call conversion types, the Tag Manager setup for phone and WhatsApp links, and why a tap isn’t always a person.
Read the guide (8 minutes) → -
Lots of Google Ads clicks but no conversions: is it click fraud?
Nine reasons ads get clicks without enquiries, from broken tracking to fake clicks, and how to tell which is yours.
Read the guide (8 minutes) → -
Fake leads from Google Ads: why they happen and how to stop them
Where spam enquiries come from, why they teach Google to find more of them, and how to filter them out.
Read the guide (7 minutes) → -
Google search partners: are they worth it?
What the partner network is, how to see its results in your account, and when to switch it off.
Read the guide (6 minutes) → -
Presence or interest: the Google Ads location setting that lets outside clicks in
Why ads targeted at the UK still get clicks from abroad, and the one setting that fixes most of it.
Read the guide (5 minutes) → -
How to stop your Google Ads showing in mobile apps
How to see what app placements cost you, and how to exclude them from your campaigns.
Read the guide (5 minutes) → -
Click fraud on Performance Max campaigns
Why Performance Max is harder to protect, how to see where your ads ran, and what reduces bad traffic.
Read the guide (6 minutes) → -
Click fraud on Microsoft Advertising (Bing Ads)
How bad clicks reach Microsoft Advertising, where to exclude them, and how to claim back invalid clicks.
Read the guide (6 minutes) → -
Click fraud on Facebook and Instagram ads
Where fake clicks on Meta ads come from, the settings that reduce them, and how to leave bad visitors out without IP exclusions.
Read the guide (7 minutes) → -
Click fraud on LinkedIn ads
Where invalid clicks on LinkedIn ads come from, how to spot them, and the settings that keep them out.
Read the guide (6 minutes) →